Agricultural Climate Adaptation Plan Essay Example | Topics and Well Written Essays - 2000 words

Agricultural Climate Adaptation Plan - Essay Example A climate change adaptation plan needs a set of responses that will highly improve rice production despite the changing climatic conditions rather than just maintaining the existing level of production. In rice production, adaptation to climate change is quite complex, and it is essential for it to entail a range of social, economic and environmental factors. It must also entail technological and financial constituents that are creative. This may include: improved awareness and application of indigenous knowledge and managing strategies. Climate change and global warming have negative impacts on rice production. Typhoons are a current occurrence in Luzon Island cause damages to the crops which in turn minimizes crop yields, cause destruction to forests; forests are responsible for maintaining water table balance, cause an increase in the cost of the rice transportation and affects access to water. Rainfall shortages and the long dry spells in the area make farmers rely more on irrigation that is quite expensive and cause rice paddies to have very little water because of high vapor transpiration. Floods in the area make the islands water sources to be saline which in turn results to degradation of cultivated land by making the soil saline and damages crops and cause yields to decrease. It is imperative for adaptation strategies to be employed. These include Biophysical, economic and socio-cultural adaptation strategies (Chen et al. 28). Adaptation process involves strategic, incremental and transformational adaptatio n. According to the IPCC Fifth Assessment Report, transformational adaptation results to changing of the basic features of the system while responding to climate change and its impacts Incremental adaptation is considered to be developing of activities and behaviors that are present downsize the losses or ameliorate the benefits that are as a result of natural climate shift and extreme events. One of the adaptation responses would be a

Analyses customer relation theory of adidas Assignment

Analyses customer relation theory of adidas - Assignment Example This is a powerful marketing for Adidas and it uses it effectively to be able to engage the customers. Adidas tries to use customer loyalty in order to maintain its customers. Although some scholars have argued that consumers are rarely loyal to such brands as Adidas and its major competitors like Nike and Puma, the firm still sticks to its strategy of trying to create customer loyalty Matthew (2013). One of the ways in which Adidas tries to create customer loyalty is to have its brand strategy designed in such a way that all customers have been served. For instance, the firm is currently delivering three parts of its brand (Arenas, 2010). The first brand is the original which gives the customers the option to access the original Adidas designs. This is for the loyal customers who still want to stick to the products they liked in the older days. The second is the designs that are geared towards professional athletes. These products are designed to serve professional athletes in order to help them have the best performance. The third and last brand is geared towards fashion. This is f or the Adidas customers who feel they want to wear Adidas products but with a fashion appeal to it (Kyle, 2006). Of these three categories of customers that Adidas targets, its digital marketing strategy targets only two. The two categories targeted with the digital strategy for Adidas are those who are fashion oriented and the athletes’ categories. The reason for this is these customers are the ones who are most likely to use the gaming consoles and so Adidas is able to engage these customers. Although the digital gaming console is the main digital marketing strategy that Adidas has used mainly, the firms also uses other digital channels to engage the customers. For instance, the firm uses social media such as Facebook and twitter for its